Journals Higher Education



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Published: 09 August 2012

656 Pages | 129 line diagrams; 73 photos


ISBN: 9780198075943

Bookseller Code (AG)

This text is published by OUP Higher Education Division

Managing Retail 2/e

Second Edition

Piyush Kumar Sinha and Dwarika Prasad Uniyal

  • New chapter on Retail Marketing
  • New case studies
  • Updated data
  • New sections such as rural marketing, foreign direct investment in retail, retail inventory management, negotiations in retail, and impact of pricing strategy on formats

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