Journals Higher Education



This item is printed to order. Items which are printed to order are normally despatched and charged within 5-10 days.

Published: 01 April 1999

304 Pages | 8 line drawings


ISBN: 9780195122602

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Bookseller Code (AE)

Managing Quality Fads

How American Business Learned to Play the Quality Game

Robert E. Cole

This book explores the reasons why American industry was so slow to respond to the challenge of high quality goods from Japan in the postwar peri


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