Journals Higher Education



Published: 14 November 2014

352 Pages

7-1/2 x 9-1/4 inches

ISBN: 9780199985173

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Bookseller Code (04)

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Managing Public Relations

Methods and Tools

Peter Smudde

  • Up-to-date explanations and examples of management practices and technologies not addressed in other and older texts, which would bring to bear an ample range of scenarios on readers' need to how they work. The chapters' content and design allows individual instructors to (a) apply their own knowledge and experiences to build upon that content (plus an instructor's manual) and (b) take the class in directions that fulfill their learning interests.
  • First-person testimonials from actual PR executives representing corporate and agency worlds - "Executive Viewpoints" - about key concepts in the chapters make concepts, methods and tools all the more "real" to readers as they realize how they work and why.

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