Journals Higher Education
Important OUP's Response to COVID-19 Learn more



Published: 17 May 2007

250 Pages

ISBN: 9780199299355

Also Available As:


Bookseller Code (06)

Managing Network Resources

Alliances, Affiliations, and Other Relational Assets

Ranjay Gulati

Today's firms are increasingly embedded in networks of alliances that influence their behavior and performance. Ranjay Gulati examines the "network resources" that arise from these ties, how successful firms manage these, and how they influence strategy, access to resources, and perceptions of a firm's legitimacy.

Also of Interest