Journals Higher Education



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Published: 06 September 2007

288 Pages | Numerous figures and tables


ISBN: 9780199229833

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Bookseller Code (AE)

Managing Global Customers

An Integrated Approach

George S. Yip and Audrey J.M. Bink

  • George Yip and Audrey Bink present key lessons for practitioners from their research and experience in multinational company operation and strategy
  • Draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger, Shell, Siemens, Tesco, Unilever, Vodafone, Wal-Mart, and Xerox.
  • Text boxes provide real-life examples throughout
  • A separate appendix provides lengthier case studies

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