Journals Higher Education



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Published: 09 April 2020

272 Pages | 11 figures and tables


ISBN: 9780190905088

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Making it Personal

Algorithmic Personalization, Identity, and Everyday Life

Tanya Kant

  • Goes beyond the headline effects of the "filter bubble" theory to examine not only how personalization intersects with users' worldview, but how it intervenes in, and shapes, users' own sense of self
  • Bridges the gap between theories of algorithmic interventions into everyday life and the ways in which those interventions are perceived, experienced, and negotiated by users
  • Collates critiques of data tracking and user anticipation to provide an overview of the new theories around our algorithmic selves
  • Adds needed historical context to algorithmic personalization discussions via an analysis of "the drive to personalize" as a dominant market strategy

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