Journals Higher Education



Published: 20 February 2017

240 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780190654757

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Bookseller Code (01)

Listen, We Need to Talk

How to Change Attitudes about LGBT Rights

Brian F. Harrison and Melissa R. Michelson

  • Presents for the first time the theory of "Dissonant Identity Priming," which argues that individuals are more likely to change their minds when they find out the opinion of people with whom they share an in-group identity, and especially when the information is somewhat surprising or unexpected
  • Tackles hot-button issues, including LGBT rights in general, and same-sex marriage in particular
  • Draws from a wide range of previously unpublished data
  • Extends the science of experiments to persuasion on LGBT rights

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