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Published: 08 September 2016

304 Pages | 36 illus.


ISBN: 9780190278182

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Liking Ike

Eisenhower, Advertising, and the Rise of Celebrity Politics

David Haven Blake

  • Shows that Eisenhower—not JFK—was the United States' first president to understand and exploit the new power of television
  • Draws on original research from the Eisenhower Presidential Library and influential agencies from advertising's heyday
  • Traces the emergence of television as a powerful medium for presidential elections
  • Offers a broad range of perspectives that will resonate with readers interested in postwar US history and presidential politics

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