Journals Higher Education



Published: 25 August 2016

304 Pages | 36 illus.

6-1/8 x 9-1/4 inches

ISBN: 9780190278182

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Bookseller Code (06)

Liking Ike

Eisenhower, Advertising, and the Rise of Celebrity Politics

David Haven Blake

  • Shows that Eisenhower--not JFK--was the United States' first president to understand and exploit the new power of television
  • Draws on original research from the Eisenhower Presidential Library and influential agencies from advertising's heyday
  • Traces the emergence of television as a powerful medium for presidential elections
  • Offers a broad range of perspectives that will resonate with readers interested in postwar US history and presidential politics