Journals Higher Education
Important OUP's Response to COVID-19 Learn more

£41.99

Paperback

Published: 02 March 2017

256 Pages | 9 photos, 76 figures, 26 tables

ISBN: 9780199011216


Bookseller Code (AG)


This text is published by OUP Higher Education Division

Lean, Ethical Business Communication

Binod Sundararajan and Linda Macdonald

  • Structured for the real work world. Offering a logical progression of reader-centric business writing from job application to internal communication to external relations, the text shows students how a new member of the work world should tackle the various types of documents and situations they are likely to encounter.
  • Fosters critical thinking. The textbook fosters students' ability to assess the audience, select the best mode of delivery, and apply strategy rather than simply copy a template. It discusses the rhetorical choices that make each template or model appropriate in each situation.
  • Integrated grammar and mechanics. The text includes grammar and mechanics where they are relevant and strongly connects this to content rather than include it as an appendix.
  • Case study approach. Engaging, relatable case studies encourage critical thinking and help students cultivate decision-making strategies.
  • Ethical focus. Intercultural communication and ethics are covered throughout to ensure that students consider culture and ethics as key parts of the writing process.

Also of Interest

Related Categories

Social Sciences > Business & Management