Journals Higher Education

£35.99

Paperback

Published: 02 March 2017

256 Pages | 9 photos, 76 figures, 26 tables

ISBN: 9780199011216


Bookseller Code (AG)


This text is published by OUP Higher Education Division

Lean, Ethical Business Communication

Binod Sundararajan and Linda Macdonald

  • Structured for the real work world. Offering a logical progression of reader-centric business writing from job application to internal communication to external relations, the text shows students how a new member of the work world should tackle the various types of documents and situations they are likely to encounter.
  • Fosters critical thinking. The textbook fosters students' ability to assess the audience, select the best mode of delivery, and apply strategy rather than simply copy a template. It discusses the rhetorical choices that make each template or model appropriate in each situation.
  • Integrated grammar and mechanics. The text includes grammar and mechanics where they are relevant and strongly connects this to content rather than include it as an appendix.
  • Case study approach. Engaging, relatable case studies encourage critical thinking and help students cultivate decision-making strategies.
  • Ethical focus. Intercultural communication and ethics are covered throughout to ensure that students consider culture and ethics as key parts of the writing process.
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Social Sciences > Business & Management