Eyal Zamir is the Augusto Levi Professor of Commercial Law at the Hebrew University, where he served as Dean of the Faculty of Law from 2002 to 2005. He has been a visiting researcher or visiting professor at the law schools of Harvard, Yale, NYU, Georgetown, UCLA, and Zurich. He holds an LL.B. and Dr.Jur. from the Hebrew University of Jerusalem. Professor Zamir has authored or edited thirteen books and published some fifty articles in Israeli and American law journals, including the Columbia Law Review, the Journal of Legal Studies, California Law Review, Virginia Law Review, and the American Journal of International Law. He is co-author with Barak Medina of: Law, Economics, and Morality (Oxford University Press, 2010).

"Eyal Zamir's book is an astonishing accomplishment of scholarship. It will be an indispensable reference in the discussion of psychology, morality and the law." -Daniel Kahneman, Senior Scholar; Eugene Higgins Professor of Psychology, Emeritus; and Professor of Psychology and Public Affairs, Emeritus, Woodrow Wilson School, Princeton University

"An excellent and eye-opening book, packed with insights into law, policy, morality, and psychology. Loss aversion is one of the very few most important findings in the last decades of behavioral science. Zamir has produced the best treatment, by far, of its relevance to law." -Cass R. Sunstein, Robert Walmsley University Professor, Harvard University

"If a behavioral trait is real and important, chances are the law knew it all along. But without interdisciplinary expertise, the law lacks a language. Doctrine does not establish the links between seemingly remote phenomena that happen to have a common behavioral cause. In his fascinating, thought provoking book, Eyal Zamir demonstrates how many legal institutions react to, exploit or mold the propensity to evaluate outcomes against a reference point, rather than 'objective' values." -Christoph Engel, Max-Planck-Institute for Research on Collective Goods, Bonn

"Eyal Zamir masterfully analyzes and explains how the seminal research by Amos Tverksy and Daniel Kahneman on judgment and choice should affect our understanding of the way law has evolved and how legal rules should be rethought. Law, Psychology, and Morality is a must read for anyone who cares about the relationship between how we humans think and act and the type of rules we create to organize our societies." -Russell Korobkin, Richard C. Maxwell Professor of Law, UCLA

"Zamir offers refreshing philosophical as well as practical ideas for any researcher, scholar, or professional who aims to understand how loss aversion may affect decision-making processes-either in legal situations or in everyday circumstances. For psychologists and other members of the health professions, he offers an intriguing insight into the way that the legal profession trains its students. Throughout the text, Zamir, forever the consummate professor, not only provides opulent information about the judicial, psychological, and moral concepts but also incites the reader to think deeper than the information presented in the text and to connect concepts to one's own personal and professional experiences. One is invited on a very personal and rewarding, if not intellectually challenging, journey." -Patrick H. DeLeon and Jane J. Abanes, PsycCRITIQUES