Journals Higher Education

$29.95

Paperback

Published: 01 December 2015

208 Pages

9.2 x 6.1 inches

ISBN: 9781784992453


Also Available As:

Ebook


Bookseller Code (01)

Kids and branding in a digital world

Barrie Gunter

Published by Manchester University Press

  • Up-to-date review of research about latest forms of advertising aimed at kids
  • Analysis of how children are affected by new digital styles of advertising
  • Most comprehensive review and critique of digital advertising and kids
  • Covers latest international work in the field
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