Journals Higher Education



Published: 01 December 2015

208 Pages

9.21 x 6.14 inches

ISBN: 9780719097874

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Bookseller Code (06)

Kids and branding in a digital world

Barrie Gunter

Published by Manchester University Press

  • Up-to-date review of research about latest forms of advertising aimed at kids
  • Analysis of how children are affected by new digital styles of advertising
  • Most comprehensive review and critique of digital advertising and kids
  • Covers latest international work in the field

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