Kid Food

The Challenge of Feeding Children in a Highly Processed World

Bettina Elias Siegel

The first book to critically examine how America's food environment exploits children — and misleads parents
Exposes predatory food-industry techniques for both marketing directly to children and convincing parents that highly-processed products are "healthy"
Extensive coverage of America's school-food program, including why, even after Obama-era reforms, school meals are still so often dominated by processed foods, many bearing popular junk-food trademarks
Offers scientific and historical context to popular concepts like picky eating and the omnipresent but unhealthy restaurant "kid's menu"
Weaves in first-person accounts of real parents struggling to raise healthy kids in America
Authored by a leading voice on children's food environments and school food — herself a mom of two, a former food-industry marketing attorney, and one of the most successful petitioners in the history of Change.org

Kid Food

The Challenge of Feeding Children in a Highly Processed World

Bettina Elias Siegel

Description

Most parents start out wanting to raise healthy eaters. Then the world intervenes.

In Kid Food, nationally recognized writer and food advocate Bettina Elias Siegel explores one of the fundamental challenges of modern parenting: trying to raise healthy eaters in a society intent on pushing children in the opposite direction. Siegel dives deep into the many influences that make feeding children healthfully so difficult-from the prevailing belief that kids will only eat highly processed "kid food" to the near-constant barrage of "special treats."

Written in the same engaging, relatable voice that has made Siegel's web site The Lunch Tray a trusted resource for almost a decade, Kid Food combines original reporting with the hard-won experiences of a mom to give parents a deeper understanding of the most common obstacles to feeding children well:

- How the notion of "picky eating" undermines kids' diets from an early age-and how parents' anxieties about pickiness are stoked and exploited by industry marketing

- Why school meals can still look like fast food, even after well-publicized federal reforms

- Fact-twisting nutrition claims on grocery products, including how statements like "made with real fruit" can actually mean a product is less healthy

- The aggressive marketing of junk food to even the youngest children, often through sophisticated digital techniques meant to bypass parents' oversight

- Children's menus that teach kids all the wrong lessons about what "their" food looks like

- The troubling ways adults exploit kids' love of junk food-including to cover shortfalls in school budgets, control classroom behavior, and secure children's love

With expert advice, time-tested advocacy tips, and a trove of useful resources, Kid Food gives parents both the knowledge and the tools to navigate their children's unhealthy food landscape-and change it for the better.

Kid Food

The Challenge of Feeding Children in a Highly Processed World

Bettina Elias Siegel

Kid Food

The Challenge of Feeding Children in a Highly Processed World

Bettina Elias Siegel

Author Information

Bettina Elias Siegel, Founder and Editor, The Lunch Tray

BETTINA ELIAS SIEGEL is a nationally recognized writer and advocate on issues relating to children and food policy. Her reporting and opinion pieces have appeared in the New York Times, the Guardian, the Houston Chronicle, and Civil Eats, as well as her own widely read blog, The Lunch Tray. She frequently appears or is quoted in national media, including Today, ABC World News Tonight, NBC Nightly News, NPR, The Doctors, the Washington Post, The New Yorker, and Parents. In 2015, Family Circle named Siegel one of the country's "20 Most Influential Moms," and she is one of the most successful petitioners in Change.org's history. A graduate of Yale College and Harvard Law School, Siegel lives in Houston with her husband and two children.

Kid Food

The Challenge of Feeding Children in a Highly Processed World

Bettina Elias Siegel

Reviews and Awards

"Kid Food gets me asking tough questions: is the profit of a couple companies really more important than getting kids to eat healthy?" - Rebecca Boehm, Union of Concerned Scientists

"Thoughtful, practical, and fearless" - Eric Schlosser, author of Fast Food Nation

"With meticulous research and easy, conversational prose, Siegel makes an irrefutable case for changing the broken food system that feeds our children." - Alice Waters, owner of Chez Panisse and founder of the Edible Schoolyard Project

"Siegel is a leader and a veteran in the movement to feed our kids well, and Kid Food is a primer on what we'll need to do to get that done." - Mark Bittman, author of How to Cook Everything and editor-in-chief of Heated

"Siegel does more than explain why 'carnival food' is now the everyday norm; she lays out the specific ways to approach food more positively at home-and in the larger community-to foster change." - Ellie Krieger, cookbook author and host of Ellie's Real Good Food

"Gorgeously written, heartfelt, and deeply compelling. Everyone who cares about kids must read Bettina Siegel's fabulous Kid Food." - Marion Nestle, NYU professor and author of Soda Politics

"Fascinating and enlightening. I will never look at a kid's menu or baby food pouch the same way again-and I'm infinitely grateful for it." - Gail Simmons, food expert, Top Chef judge, and author of Bringing It Home

"Kid Food will help you see how the Food Giants have co-opted our eating habits, and how changing the way kids eat is our best shot at leveling the playing field." - Michael Moss, author of Salt Sugar Fat

"Fascinating and funny. A must-read for anyone who cares about our children's future." - Karen Le Billon, author of French Kids Eat Everything

"Powerful, encouraging advocacy. Kid Food equips parents with the wisdom and strategies they'll need to raise and feed healthier kids." - Foreword Reviews