Journals Higher Education

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Impact Factor: 3.800

Frequency: 6

Online ISSN: 1537-5277

Print ISSN: 0093-5301

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Journal of Consumer Research

Editor-in-Chief Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz

Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values.

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