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Published: 13 November 2008

396 Pages | 75 black and white line drawings


ISBN: 9780199212828

Bookseller Code (AG)

This text is published by OUP Higher Education Division

Chapter 1 Online Resource Centre

International Retailing

Nicholas Alexander and Anne Marie Doherty

  • Written specifically from an international perspective, enabling students to grasp the principles of retailing as they are applied in an international context
  • Packed with examples and case studies including Gap, H&M, Wal-Mart, Zara, Marks & Spencer, and Amazon, allowing students to understand how theory transfers to practice
  • Concise and focused, ensuring the text is ideal for one semester modules

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