Journals Higher Education

$35.00

Paperback

Published: 02 December 2014

816 Pages | 335 figures

9.7 x 7.4 inches

ISBN: 9780198077022


Bookseller Code (06)

International Marketing

Second Edition

Dr. Rakesh Mohan Joshi

  • Provides a thorough understanding of the basic concepts of international marketing
  • Includes topics such as international political and legal environment, international cultural environment, trade logistics and international shipping, and managing risks in international trade
  • Includes pedagogical features such as exhibits, end-chapter questions and problems, project assignments, key terms, and a recapitulation of the topics covered
  • New to this edition
  • New chapters on international political and legal environment, international cultural environment, and trade logistics and international shipping
  • New sections such as international logistics, India's international shipping activities, terms of payments in international transactions, types of credit according to methods of payments, availability of credit, WTO compatibility of India's trade finance and insurance schemes, ICT revolutionizes marketing of services, and India's competitiveness and ICT
  • Improved explanations and coverage
  • New examples
  • New illustrations
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