Journals Higher Education
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£54.99

Paperback

Published: 15 March 2018

736 Pages

265x195mm

ISBN: 9780199602094


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This text is published by OUP Higher Education Division

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International Business

Peter J. Buckley, Peter Enderwick, and Adam R. Cross

  • Provides a thorough grounding in economic and international business theory alongside other perspectives, including social anthropology, political economy and management.
  • The multiple perspectives explored are synthesized by the overarching Global Factory framework developed by Peter J. Buckley to provide a coherent and accessible model for understanding how businesses operate globally.
  • Complemented by engaging examples and extended cases from a wide range of countries and cultures, including emerging markets, to provide a truly international approach to international business.
  • Examples and cases link to management practices prepare students for the challenges faced in the real world of business.
  • Additional learning features, including IB challenges and topics for debate, encourage students to view international business through a critical lens.
  • The accompanying online resources, which include extra case studies, tutorial activities, web links, student questions, and a comprehensive instructor's manual, provide extensive support for lecturers and students.
  • Also available as an e-book with functionality, navigation features, and links that offer extra learning support

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