Journals Higher Education

$65.00

Paperback

Published: 15 May 2018

736 Pages

10.4 x 7.7 inches

ISBN: 9780199602094


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Bookseller Code (06)

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International Business

Peter J. Buckley, Peter Enderwick, and Adam R. Cross

  • Provides a thorough grounding in economic and international business theory alongside other perspectives, including social anthropology, political economy and management.
  • The multiple perspectives explored are synthesized by the overarching Global Factory framework developed by Peter J. Buckley to provide a coherent and accessible model for understanding how businesses operate globally.
  • Complemented by engaging examples and extended cases from a wide range of countries and cultures, including emerging markets, to provide a truly international approach to international business.
  • Examples and cases link to management practices prepare students for the challenges faced in the real world of business.
  • Additional learning features, including IB challenges and topics for debate, encourage students to view international business through a critical lens.
  • The accompanying online resources, which include extra case studies, tutorial activities, web links, student questions, and a comprehensive instructor's manual, provide extensive support for lecturers and students.
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