Journals Higher Education
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Published: 10 May 2012

376 Pages | Numerous illustrations, figures, and tables


ISBN: 9780199655830

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Bookseller Code (AE)

Inside Marketing

Practices, Ideologies, Devices

Edited by Detlev Zwick and Julien Cayla

  • Critical analysis of marketing and its growing influence in societies
  • High quality empirical research of marketing ideology at work
  • Interdisciplinary perspective from international group of contributors

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