Journals Higher Education



Published: 22 April 2011

320 Pages

9.2 x 6.1 inches

ISBN: 9780199576746

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Bookseller Code (06)

Inside Marketing

Practices, Ideologies, Devices

Edited by Detlev Zwick and Julien Cayla

  • Critical analysis of marketing and its growing influence in societies
  • High quality empirical research of marketing ideology at work
  • Interdisciplinary perspective from international group of contributors

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