Journals Higher Education

£67.00

Hardback

Published: 24 February 2011

376 Pages

234x156mm

ISBN: 9780199576746


Also Available As:

Ebook


Also Available In:


Bookseller Code (AJ)

Inside Marketing

Practices, Ideologies, Devices

Edited by Detlev Zwick and Julien Cayla

  • Critical analysis of marketing and its growing influence in societies
  • High quality empirical research of marketing ideology at work
  • Interdisciplinary perspective from international group of contributors
Share:

Also of Interest