Journals Higher Education
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£144.99

Hardback

Published: 29 May 2003

400 Pages | numerous figures

232x154mm

ISBN: 9780195142303


Bookseller Code (AG)


This text is published by OUP Higher Education Division

Innovation Management

Strategies, Implementation, and Profits

Second Edition

Allan Afuah

  • Presents an integrated theoretical model of innovation, allowing for cause and effect predictions
  • Draws on insights offered from many disciplines, including management strategy, economics, finance, and organizational theory
  • Provides abundant case material and examples throughout
  • New : Expanded coverage of the Internet
  • New : Provides coverage of such current topics as the diffusion of innovation and the role of standards in profiting from technological change

New to this Edition:

  • e

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