Journals Higher Education



Published: 11 February 2016

208 Pages


ISBN: 9780198705116

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Sample Material

Innovation in an Advanced Consumer Society

Value-Driven Service Innovation

Peder Inge Furseth and Richard Cuthbertson

  • Explains why the nature of innovation changes in an advanced consumer society that exists in a digitally, globally connected world
  • Helps to identify the best opportunities for continual improvement and radical development
  • Provides a practical methodology and tool for understanding the current state of innovation in an organisation

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