Journals Higher Education

£61.00

Hardback

Published: 11 February 2016

208 Pages

234x156mm

ISBN: 9780198705116


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Bookseller Code (AJ)

Sample Material

Innovation in an Advanced Consumer Society

Value-Driven Service Innovation

Peder Inge Furseth and Richard Cuthbertson

  • Explains why the nature of innovation changes in an advanced consumer society that exists in a digitally, globally connected world
  • Helps to identify the best opportunities for continual improvement and radical development
  • Provides a practical methodology and tool for understanding the current state of innovation in an organisation
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