Journals Higher Education
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Published: 28 March 2016

208 Pages

9.2 x 6.1 inches

ISBN: 9780198705116

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Bookseller Code (06)

Innovation in a Consumer Society

Peder Inge Furseth and Richard Cuthbertson

  • Explains why the nature of innovation changes in an advanced consumer society that exists in a digitally, globally connected world
  • Helps to identify the best opportunities for continual improvement and radical development
  • Provides a practical methodology and tool for understanding the current state of innovation in an organisation

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