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Published: 10 December 2015

544 Pages


ISBN: 9780190300630

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This text is published by OUP Higher Education Division

Innovation and Entrepreneurship: Creating New Value

Danny Samson and Marianne Gloet

  • All chapters include leading edge practical insights via Thought leadership* boxes feature
  • Includes many case studies (short in text case examples and the last part of the book is 20 major case studies) which are extremely practical (see content for full list). Looks at startups (e.g. Kogan, KeepCup) and large organisations (BHP and CSL), and everything in between
  • Includes detailed presentation of the practices common to highly innovative organisations that distinguishes them from low innovating organisations
  • New trends are rigorously covered and illustrated in the book, including open innovation, business model innovation (illustrated by trends in Silicon Valley) and social entrepreneurship and co-creation
  • Cover aspects of innovation in processes as well in a chapter focused on supply chain innovation, which is new and unique

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