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Published: 06 May 2010

168 Pages | 15 b/w halftones

ISBN: 9780199568901

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Bookseller Code (03)

Innovation: A Very Short Introduction

Mark Dodgson and David Gann

Very Short Introductions

  • Demonstrates how innovation is used to create wealth, productivity growth, and improved quality of life
  • Looks at the process of innovation, the ways organizations use their resources to innovate, and the eventual outcomes of innovation
  • Explains why failure in innovation is so common but at the same time so necessary
  • Examines how the innovation process is being stimulated by new technologies such as the internet

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