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£8.99

Paperback

Published: 23 August 2018

168 Pages | 11 black and white images

174x111mm

ISBN: 9780198825043


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Innovation: A Very Short Introduction

Second Edition

Mark Dodgson and David Gann

Very Short Introductions

  • Demonstrates how innovation is used to create wealth, productivity growth, and improved quality of life
  • Considers future disruptive technologies such as AI, discussing their implications for work and employment
  • Looks at the process of innovation, the ways organizations use their resources to innovate, and the eventual outcomes of innovation
  • Explores innovation emerging from and for use in developing countries, such as digital money
  • Considers how we consume the products of innovation
  • Explains why failure in innovation is so common but at the same time so necessary
  • Examines how the innovation process is stimulated by new technologies such as the internet
  • Part of the bestselling Very Short Introductions series - over nine million copies sold worldwide