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This item has an extended shipping time. The typical delivery time is 2 weeks.

Published: 15 October 2015

360 Pages | b/w illus.


ISBN: 9780199316021

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Innovating Minds

Rethinking Creativity to Inspire Change

Wilma Koutstaal and Jonathan Binks

  • Offers a novel five-part thinking framework for creativity and change grounded in research from brain, behavioral, and organizational sciences
  • Shows how optimizing our creativity as individuals, or as members of a team or organization, requires varying degrees of mental control and abstraction
  • Invites readers to think through and optimize their creative processes actively via "thinking prompts" and "creativity cross-checks and queries," which put the book's strategies to the test

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