Wilma Koutstaal is a psychology professor at the University of Minnesota, with a PhD in experimental psychology from Harvard University. She is the author of The Agile Mind (winner of the 2012 William James book Award from the American Psychological Association) published by Oxford University Press. In February 2015, she was inducted as a Fellow of the American Association for the Advancement of Science for her work on memory, cognition, and creativity.



Jonathan Binks runs InnovatingMinds4Change (IM4Change), a consulting firm focusing on fostering organizational innovation and strategic renewal. Jon holds a JD from Queen's University Law School, with expertise in intellectual property and organizational change.

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"Eminent psychologist Koutstaal and organization consultant Binks team up to present a program to enhance creativity based on neurobiology and psychological experimentation. The result is a five-part 'thinking framework': change the level of detail; attend to competing thoughts; allow room for both spontaneity and deliberateness in thinking; use sensing and feeling as well as cognition; and capture thoughts in some physical form." --Library Journal

"This book is useful for identifying a mosaic of creative approaches rather than suggesting that there is a single simplistic, but unrealistic, formula. Readers will benefit from a background in psychological research in understanding the nuances of the authors' presentation." --CHOICE

" [This book] would make an excellent text for an upper-level undergraduate class on creativity as part of either a psychology or an organizational science program, as it provides a nice mix of theoretical and applied material... Its up-to-date account of many facets of creative thinking will make it of significant interest to academics who study the psychology of creativity, organizational creativity, or related topics. Finally, because of its readability, I would also recommend it highly for anyone with an interest in how the creative process works or for someone who wants to kickstart his or her own creative juices." --PsycCRITIQUES