Journals Higher Education



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Published: 11 January 2001

328 Pages | numerous figures


ISBN: 9780199240678

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Bookseller Code (AQ)

Information Orientation

The Link to Business Performance

Donald A. Marchand, William J. Kettinger, and John D. Rollins

  • Analyses comprehensive new business performance metric
  • Validated in 100 companies using rigorous psychometric analytical techniques
  • Presents a new corporate diagnostic tool to measure information effectiveness

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