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Published: 24 May 2018

584 Pages


ISBN: 9780199482658

Also Available As:


Bookseller Code (AJ)

Indian Media Economy

Vol I - Industrial Dynamics and Cultural Adaptation; Vol II - Market Dynamics and Social Transactions

edited by Adrian Athique, Vibodh Parthasarathi, and SV Srinivas

  • Illustrates the distinctive industrial dynamics of India's media economy, tracking the deeply embedded cultural, political and economic forces that determine its everyday operation.
  • This volume posits a comprehensive approach to understanding the nature of media resources, the negotiation of industrial norms and the cultural context of a media economy firmly situated in the realities of India's distinct regions, cultures and human networks.
  • These two pioneering volumes investigate the dynamics of an increasingly integrated media economy encompassing television, film, music, sport and telecoms.