Journals Higher Education



Published: 09 February 2012

352 Pages


ISBN: 9780198072614

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India Means Business

How the Elephant Earned its Stripes

Kshama Kaushik and Kaushik Dutta

  • Traces the evolution of business in India from pre-British Raj days to recent times
  • Clear explanation of traditional/indigenous business practices vis-à-vis modern ones
  • Case studies on ITC Limited, ICI India Limited, HCL Limited, and Ranbaxy Laboratories Limited, among others

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