Journals Higher Education



Published: 21 August 2003

256 Pages | 80 Illustrations, black & white

9.2 x 6.1 inches

ISBN: 9780719063794

Bookseller Code (06)


Imperial persuaders

Images of Africa and Asia in British advertising

Anandi Ramamurthy

Published by Manchester University Press

Studies in Imperialism MUP

  • The first book to provide an historical survey of images of black people in advertising during the colonial period
  • Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising
  • Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected
  • Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco