Journals Higher Education



Published: 19 November 2015

192 Pages | Yes

9.0 x 6.0 inches

ISBN: 9780195596267

Bookseller Code (06)

How Brands Grow: Part 2

Emerging Markets, Services, Durables, New and Luxury Brands

Jenni Romaniuk
Byron Sharp

  • Part 2 of the successful How Brands Grow: what marketer's don't know
  • This book brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on.
  • Melding logic and science with compelling insight, this book lays out important principles that every manager should know and apply.
  • Employs an exciting evidence based approach to marketing.
  • Provides insight for all business professionals about how to market their brands effectively.
  • Includes practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.

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