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Published: 19 November 2015

192 Pages | b/w illus.


ISBN: 9780195596267

Bookseller Code (AJ)

How Brands Grow: Part 2

Emerging Markets, Services, Durables, New and Luxury Brands

Jenni Romaniuk
Byron Sharp

  • Part 2 of the successful How Brands Grow: what marketer's don't know
  • This book brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on
  • Melding logic and science with compelling insight, this book lays out important principles that every manager should know and apply
  • Employs an exciting evidence based approach to marketing
  • Provides insight for all business professionals about how to market their brands effectively
  • Includes practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers

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