Journals Higher Education

£28.99

Hardback

This item is out of stock. It can be ordered now for delivery when back in stock.

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Published: 21 December 2021

256 Pages

229x153mm

ISBN: 9780190330026


Also Available As:

Ebook


Bookseller Code (AJ)

New Edition

How Brands Grow 2 Revised Edition

Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Second Edition

Jenni Romaniuk and Bryon Sharp

  • This book brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on
  • Melding logic and science with compelling insight, this book lays out important principles that every manager should know and apply.
  • Employs an exciting evidence based approach to marketing
  • Provides insight for all business professionals about how to market their brands effectively
  • Includes practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers

£28.99

Hardback

This item is out of stock. It can be ordered now for delivery when back in stock.

Notify Me When In Stock

Published: 21 December 2021

256 Pages

229x153mm

ISBN: 9780190330026


Also Available As:

Ebook


Bookseller Code (AJ)

Also of Interest

New Edition

How Brands Grow 2 Revised Edition

Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Second Edition

Jenni Romaniuk and Bryon Sharp

  • This book brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on
  • Melding logic and science with compelling insight, this book lays out important principles that every manager should know and apply.
  • Employs an exciting evidence based approach to marketing
  • Provides insight for all business professionals about how to market their brands effectively
  • Includes practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers

£28.99

Hardback

This item is out of stock. It can be ordered now for delivery when back in stock.

Notify Me When In Stock

Published: 21 December 2021

256 Pages

229x153mm

ISBN: 9780190330026


Also Available As:

Ebook


Bookseller Code (AJ)

Also of Interest