Journals Higher Education



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256 Pages

9.0 x 6.0 inches

ISBN: 9780190330026

Bookseller Code (01)

How Brands Grow 2 Revised Edition

Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Second Edition

Jenni Romaniuk and Bryon Sharp

  • This book brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on
  • Melding logic and science with compelling insight, this book lays out important principles that every manager should know and apply.
  • Employs an exciting evidence based approach to marketing
  • Provides insight for all business professionals about how to market their brands effectively
  • Includes practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers

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