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Published: 14 March 2002

272 Pages | 3 Illustrations, black & white

8.5 x 5.4 inches

ISBN: 9780719057755

Bookseller Code (06)


Hollywood hype and audiences

Selling and watching

Thomas Austin

Published by Manchester University Press

Inside Popular Film MUP

  • A fascinating multi-dimensional investigation of popular film as a commercial, cultural and social phenomenon, focusing on well known and controversial films, and on important - and marketable - issues such as sex and violence
  • Traces the circulation in Britain of three Hollywood films - Basic Instinct, Bram Stoker's Dracula and Natural Born Killers - from marketing and critical reception to consumption
  • Draws on economic and discursive contexts and original audience research to trace how meanings, pleasures and uses are derived from popular film
  • First in the field to look at how Hollywood blockbusters are marketed in Britain
  • Combining detailed case studies with a clear and up-to-date overview of audience research and the political economy of contemporary cinema this will be essential reading for students of film, popular culture and the media

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Arts & Humanities > Media Studies > Film