Journals Higher Education
Important OUP's Response to COVID-19 Learn more

£22.49

Paperback

Published: 06 October 2016

256 Pages

235x156mm

ISBN: 9780190606855


Also Available As:

Ebook


Also Available In:


Bookseller Code (AJ)

Hiding Politics in Plain Sight

Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

Patricia Strach

  • Examines how market mechanisms such as cause marketing shape public understanding and public policy
  • Introduces a new concept—commercial social movement—to describe and explain what it is that groups that use market mechanisms do.
  • Uses original survey data to show that more people participate in cause marketing and it has a greater effect than previously known