Journals Higher Education

$105.00

Hardcover

Published: 20 September 2016

256 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780190606848


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Bookseller Code (06)

Hiding Politics in Plain Sight

Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

Patricia Strach

  • Examines how market mechanisms such as cause marketing shape public understanding and public policy
  • Introduces a new concept--commercial social movement--to describe and explain what it is that groups that use market mechanisms do.
  • Uses original survey data to show that more people participate in cause marketing and it has a greater effect than previously known
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