Heuristics
The Foundations of Adaptive Behavior
Gerd Gigerenzer, Ralph Hertwig, and Thorsten Pachur
Author Information
Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin, and former Professor of Psychology at the University of Chicago. He won the AAAS Prize for the best article in the behavioral sciences and the Association of American Publishers Prize for the best book in the social and behavioral sciences. His recent books include Rationality for Mortals, Gut Feelings, and Risk Savvy, translated into 21 languages.
Ralph Hertwig is Director of the Center for Adaptive Rationality at the Max Planck Institute for Human Development in Berlin. His research investigates how individuals and groups juggle the simultaneous demands of uncertainty, data scarcity, and limits in cognitive resources when making decisions. He was previously Chair of Cognitive and Decision Sciences and Dean of the Faculty of Psychology at the University of Basel, and he is a recipient of the Heinz Heckhausen Young Scientist Prize and the Charlotte-und-Karl-Bühler Young Career Award.
Thorsten Pachur is Senior Researcher in the Center for Adaptive Rationality at the Max Planck Institute for Human Development in Berlin. He studies learning and memory processes in decision making, strategy selection, and the psychology of risky choice.
Contributors:
C. Philip Beaman
School of Psychology & Clinical Language Sciences
University of Reading
Earley Gate
Reading RG6 6A, UK
c.p.beaman@reading.ac.uk
Craig Bennel
Department of Psychology
Carleton University
B550 Loeb Building
1125 Colonel By Drive,
Ottawa, Ontario, K1S 5B6, Canada
craig bennell@carleton.ca
Will M. Bennis
Department of Psychology
Northwestern University
2029 Sheridan Road - 102 Swift Hall
Evanston, IL 60208-2710, USA
wbennis@northwestern.edu
Bryan F. Bergert
Max Planck Institute for Human Development
Center for Adaptive Behavior and Cognition (ABC)
Lentzeallee 94
14195 Berlin, Germany
bergert@mpib-berlin.mpg.de
Eduard Brandstätter
Abteilung Sozial- und Wirtschaftspsychologie
Johannes Kepler Universität Linz
Altenberger Straße 69
A-4040 Linz, Austria
eduard.brandstaetter@jku.at
Henry Brighton
Max Planck Institute for Human Development
Center for Adaptive Behavior and Cognition (ABC)
Lentzeallee 94
14195 Berlin, Germany
hbrighton@mpib-berlin.mpg.de
Arndt Bröder
Department of Psychology
Schloss, Ehrenhof Ost
68131 Mannheim
Germany
broeder@uni-mannheim.de
Jennifer N. Davis
Institute of Theoretical Biology
Humboldt University
Victor DeMiguel
Management Science and Operations
London Business School
Regent's Park
London NW1 4SA, UK
avmiguel@london.edu
Arndt Bröder
Department of Psychology
Schloss, Ehrenhof Ost
68131 Mannheim
Germany
broeder@uni-mannheim.de
Marianna Eddy
Gabrieli Lab @ MIT
Department of Brain & Cognitive Sciences
43 Vassar Street, 46-4033
Cambridge, MA 02139, USA
eddym@mit.edu
Malcolm R. Forster
Department of Philosophy
University of Wisconsin-Madison
5185 Helen C. White Hall
600 North Park Street
Madison WI 53706, USA
mforster@wisc.edu
Wolfgang Gaissmaier
Social Psychology and Decision Sciences
University of Konstanz
Postfach 43
78457 Konstanz
Germany
gaissmaier@uni-konstanz.de
Rocío Garcia-Retamero
Faculty of Psychology
University of Granada
Campus Universitario de Cartuja s/n,
18071 Granada, Spain
rretamer@ugr.es
Lorenzo Garlappi
Department of Finance
Sauder School of Business
University of British Columbia
2053 Main Mall
Vancouver, BC V6T1Z2
Canada
lorenzo.garlappi@sauder.ubc.ca
Gerd Gigerenzer
Max Planck Institute for Human Development
Center for Adaptive Behavior and Cognition (ABC)
Lentzeallee 94
14195 Berlin. Germany
sekgigerenzer@mpib-berlin.mpg.de
Daniel G. Goldstein
Microsoft Research
641 Avenue of Americas
New York, NY 10011
United States
dan@dangoldstein.com
Yael Grushka-Cockayne
Darden School of Business
University of Virginia
100 Darden Blvd.
Charlottesville, VA 22903, USA
GrushkaY@darden.virginia.edu
Ralph Hertwig
Max Planck Institute for Human Development
Center for Adaptive Rationality
Lentzeallee 94
14195 Berlin
Germany
sekhertwig@mpib-berlin.mpg.de
Stefan M. Herzog
Max Planck Institute for Human Development
Center for Adaptive Rationality
Lentzeallee 94
14195 Berlin
Germany
herzog@mpib-berlin.mpg.de
Ulrich Hoffrage
Faculty of Business and Economics
University of Lausanne
Bâtiment Internef
1015 Lausanne, Switzerland
ulrich.hoffrage@unil.ch
Robin M. Hogarth
Department of Economics & Business
Pompeu Fabra University
Ramon Trias Fargas, 25 -27
08005 Barcelona, Spain
robin.hogarth@upf.edu
John M. C. Hutchinson
Senckenberg Museum für Naturkunde Görlitz
PF 300154
02806 Görlitz, Germany
majmch@gmail.com
Natalia Karelaia
Decision Sciences Area
Boulevard de Constance
77305 Fontainebleau, France
natalia.karelaia@insead.edu
Konstantinos V. Katsikopoulos
Max Planck Institute for Human Development
Center for Adaptive Behavior and Cognition (ABC)
Lentzeallee 94
14195 Berlin, Germany
katsikop@mpib-berlin.mpg.de
Timothy Ketelaar
Department of Psychology
New Mexico State University
Las Cruces, New Mexico 88003-8001, USA
ketelaar@nmsu.edu
Scott M. Krauchunas
Saint Anselm College
Manchester, NH, USA
Michael D. Lee
School of Social Sciences
University of California, Irvine
3151 Social Science Plaza A
Mail Code: 5100
Irvine, CA 92697, USA
mdlee@uci.edu
Alejandro López-Rousseau
Instituto de Empresa
Amor de Dios 4 - 1L
28014 Madrid, Spain
lopezrousseau@telefonica.net
Natasha Loughlin
Department of Psychology
University of Adelaide
SA 5005, Australia
Ingrid B. Lundberg
Department of Psychology
University of Adelaide
SA 5005, Australia
Julian N. Marewski
Department of Organizational Behaviour
Université de Lausanne
Quartier UNIL-Dorigny
Bâtiment Internef
1015 Lausanne
Switzerland
Julian.Marewski@unil.ch
Laura Martignon
Institut für Mathematik und Informatik
Pädagogische Hochschule Ludwigsburg
Reuteallee 46
71634 Ludwigsburg, Germany
martignon@ph-ludwigsburg.de
Rui Mata
Department of Psychology
University of Basel
Missionsstrasse 64a
4055 Basel, Switzerland
ruimata@ruimata.com
Michael K. McBeath
Department of Psychology
Arizona State University
Tempe, AZ 85287-1104, USA
Michael.McBeath@asu.edu
Rachel McCloy
Department of Psychology
School of Psychology & Clinical Language Sciences
University of Reading
Harry Pitt Building
Earley Gate
Reading RG6 6AL, UK
r.a.mccloy@reading.ac.uk
Ben R. Newell
School of Psychology
University of New South Wales
Sydney 2052, Australia
ben.newell@unsw.edu.au
Robert M. Nosofsky
Department of Psychological and Brain Sciences
Indiana University
1101 E. 10th Street
Bloomington, IN 47405, USA
nosofsky@indiana.edu
Philipp E. Otto
Faculty of Business Administration and Economics
European University Viadrina Frankfurt (Oder)
Postfach 1786
15207 Frankfurt (Oder), Germany
otto@euv-frankfurt-o.de
Thorsten Pachur
Max Planck Institute for Human Development
Center for Adaptive Rationality
Lentzeallee 94
14195 Berlin
Germany
pachur@mpib-berlin.mpg.de
Daniel Pichert
Max Planck Institute for Human Development
Center for Adaptive Behavior and Cognition (ABC)
Lentzeallee 94
14195 Berlin, Germany
danipu@gmx.de
Timothy J. Pleskac
Max Planck Institute for Human Development
Center for Adaptive Rationality
Lentzeallee 94
14195 Berlin
Germany
pleskac@mpib-berlin.mpg.de
Markus Raab
German Sport University Cologne
Am Sportpark
Müngersdorf 6
50933 Köln, Germany
raab@dshs-koeln.de
Daniel Read
Management Development Centre
Durham Business School
Durham University
Mill Hill Lane
Durham DH1 3LB, UK
daniel.read2@durham.ac.uk
Torsten Reimer
Department of Communication
Purdue University
100 North University Street
West Lafayette, IN 47907-2098, USA
treimer@purdue.edu
Jörg Rieskamp
Department of Psychology
University of Basel
Missionsstrasse 62a
4055 Basel, Switzerland
joerg.rieskamp@unibas.ch
Benjamin Scheibehenne
Department of Psychology
University of Basel
Missionsstrasse 62a
4055 Basel, Switzerland
benjamin.scheibehenne@unibas.ch
Leal J. Schooler
Max Planck Institute for Human Development
Center for Adaptive Behavior and Cognition (ABC)
Lentzeallee 94
14195 Berlin, Germany
schooler@mpib-berlin.mpg.de
Ricarda I. Schubotz
Department of Psychology
University of Münster
Fliednerstraße 21
D-48149 Münster
Germany
rschubotz@uni-muenster.de
Dennis M. Shaffer
Department of Psychology
The Ohio State University, Mansfield
352 Ovalwood Hall
1680 University Drive
Mansfield, OH 44906, USA
shaffer.247@osu.edu
David R. Shanks
Division of Psychology and Language Sciences
University College London
26 Bedford Way
London WC1H 0AP, UK
d.shanks@ucl.ac.uk
Jorge Simão
Department of Computer Science
University of Porto
R. do Campo Alegre, 823
4150-180 Porto, Portugal
jsimao@dcc.fc..up.pt
Philip T. Smith
School of Psychology & Clinical Sciences
University of Reading
Earley Gate
Whiteknights
Reading RG6 6AL, UK
p.t.smith@reading.ac.uk
Brent Snook
Psychology Department
Memorial University of Newfoundland
St. John's, NL, A1B 3X9, Canada
bsnook@play.psych.mun.ca
Frank J. Sulloway
Department of Psychology
University of California
Tolman Hall 4125
University of California
Berkeley, CA 94720-5050, USA
sulloway@berkeley.edu
Masanori Takezawa
Department of Behavioral Science
Hokkaido University,
N10W7 Kita-Ku
Sapporo 060-0810
Japan
m.takezawa@let.hokudai.ac.jp
Paul J. Taylor
Department of Psychology
Lancaster University
Fylde College
Lancaster LA1 4YF, UK
p.j.taylor@lancaster.ac.uk
Peter M. Todd
Program in Cognitive Science
Indiana University
1101 E. 10th Street
Bloomington, IN 47405, USA
pmtodd@indiana.edu
Raman Uppal
Institute of Finance and Accounting
London Business School
London NW1 4SA, UK
ruppal@london.edu
Oliver Vitouch
Department of Psychology
University of Klagenfurt
Universitätsstraße 65-67
A-9020 Klagenfurt, Austria
oliver.vitouch@uni-klu.ac.at
Kirsten G. Volz
Max Planck Institute for Human Development
Center for Adaptive Behavior and Cognition (ABC)
Lentzeallee 94
14195 Berlin, Germany
volz@mpib-berlin.mpg.de
D. Yves von Cramon
Max Planck Institut for Human Cognitive and Brain Sciences
Stephanstraße 1A
04103 Leipzig, Germany
cramon@cbs.mpg.de
Florian von Wangenheim
Department of Management, Technology and Economics
ETH Zürich
Weinbergstr. 56/58
8092 Zurich
Switzerland
fwangenheim@ethz.ch
Nicola J Weston-Bell, PhD
University of Southampton
Faculty of Medicine
Tremona Road
Southampton SO24 0NH
UK
n.j.weston-bell@soton.ac.uk
Jan K. Woike
Max Planck Institute for Human Development
Center for Adaptive Rationality
Lentzeallee 94
14195 Berlin
Germany
woike@mpib-berlin.mpg.de
Markus Wübben
Business Administration
Technical University of Munich
Arcisstr. 21
80333 München, Germany
markus@wuebben.net