Journals Higher Education

$24.95

Paperback

Published: 01 February 2016

240 Pages | 11 Illustrations, black & white

9.25 x 6.13 inches

ISBN: 9781784991050


Also Available As:

Ebook


Bookseller Code (06)

Hard Sell

Advertising, Affluence and Transatlantic Relations, c. 1951-69

Sean Nixon

Published by Manchester University Press

Studies in Popular Culture MUP

  • Now available in paperback
  • A pioneering study focusing on advertising in Britain in 1950s and 60s
  • Draws on extensive new archival research in Britain and America
  • Combines study of business practices with analysis of television and press advertisements
  • Includes evidence of the reception by viewers of television advertising in 1960s
  • Richly illustrated
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