Journals Higher Education



Published: 07 April 2015

368 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780199388523

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Bookseller Code (05)

Handbook of Culture and Consumer Behavior

Edited by Sharon Ng and Angela Y. Lee

Frontiers in Culture and Psychology

  • Consolidates the major findings in culture and consumer psychology.
  • Traces the historical development of culture research in consumer psychology.
  • Documents the effects of cultural variations on consumer behavior, including brand evaluation, materialism, and impulsive consumption.