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Published: 14 May 2015

368 Pages


ISBN: 9780199388523

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Handbook of Culture and Consumer Behavior

Edited by Sharon Ng and Angela Y. Lee

Frontiers in Culture and Psychology

  • Consolidates the major findings in culture and consumer psychology.
  • Traces the historical development of culture research in consumer psychology.
  • Documents the effects of cultural variations on consumer behavior, including brand evaluation, materialism, and impulsive consumption.

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