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Published: 04 June 2015

368 Pages


ISBN: 9780199388516

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Bookseller Code (AU)

Handbook of Culture and Consumer Behavior

Edited by Sharon Ng and Angela Y. Lee

Frontiers in Culture and Psychology

  • Consolidates the major findings in culture and consumer psychology.
  • Traces the historical development of culture research in consumer psychology.
  • Documents the effects of cultural variations on consumer behavior, including brand evaluation, materialism, and impulsive consumption.

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