Journals Higher Education



Published: 05 January 2015

272 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780199394593

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Bookseller Code (06)


How Obama's 2.2 Million Volunteers Transformed Campaigning in America

Elizabeth McKenna, Hahrie Han, and Foreword by Jeremy Bird

  • Describes in greater detail than ever before the structure, strategy, and practices used by the Obama campaign to engage and develop volunteer leaders
  • Serves as a useful primer for academics and practitioners working in the field of campaigns
  • Highlights the importance of human resources within electoral campaigns, as opposed to the usual analyses of campaign finances and media strategies
  • Shows how the structure of an electoral field program that relies on community organizing tactics can cultivate democratic engagement among ordinary citizens
  • Includes a Foreword by Jeremy Bird, who served as the National Field Director for Obama for America

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