Journals Higher Education

£79.00

Hardback

Published: 05 February 2015

272 Pages

235x156mm

ISBN: 9780199394593


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Bookseller Code (AJ)

Groundbreakers

How Obama's 2.2 Million Volunteers Transformed Campaigning in America

Hahrie Han, Elizabeth McKenna, and Foreword by Jeremy Bird

  • Describes in greater detail than ever before the structure, strategy, and practices used by the Obama campaign to engage and develop volunteer leaders
  • Useful primer for academics and practitioners working in the field of campaigns
  • As opposed to most books that focus on the money game in campaigns, highlights the importance of human resources within electoral campaigns
  • Shows how the structure and strategy of an electoral field program can inspire and cultivate activism among volunteers
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