Journals Higher Education

$91.95

Paperback

Published: 22 January 2015

474 Pages

9.7 x 7.4 inches

ISBN: 9780198706595


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Ebook


Bookseller Code (04)

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Global Strategic Management

Third Edition

Jedrzej George Frynas and Kamel Mellahi

  • Analyzes how successful organizations develop, implement, and manage their global strategy to compete effectively at an international level
  • Tackles key topics and emerging issues including corporate social responsibility, innovation, knowledge management, and ethics
  • Includes key concept boxes, case studies, and diagrams to ensure complex management theories are clear, accessible, and linked to real-life examples
  • Provides extensive global coverage with case studies and examples from Europe, Asia, South America, the US, and Africa
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